Signal
Seller identity reachable in two hops
A crawlable path to seller identity, address and contact within two hops of a product page signals a real, accountable merchant that trust-weighting agents won't discount.
Per-platform status
Where a platform documents relevant behavior, its status and source are shown. Undocumented platforms show "unknown" - honest unknowns, never invented.
| Platform | Status | Notes | Source |
|---|---|---|---|
| ChatGPT | Partial | The feed requires seller_name and accepts seller_url, store_country, privacy policy and terms. It documents a feed channel for seller identity, not a crawlable on-site path. | Source (opens in new tab) · verified 2026-09-18 |
| Gemini / Google AI Mode | Unknown | Not documented by this platform. | - |
| Perplexity | Unknown | Not documented by this platform. | - |
| Copilot | Partial | Customer support information is required as a Merchant Center store setting, and the merchant remains merchant of record. It is not framed as a two-hop crawlable path. | Source (opens in new tab) · verified 2026-09-18 |
| Claude | Unknown | Not documented by this platform. | - |
Evidence and sources
This signal is typed hypothesis (Low confidence).
This is a hypothesis (our own inference); no external source is cited.
How to act on this
Ensure business name, address and a contact method are reachable in two hops from a PDP and mirrored in Organization schema site-wide.
Related checklist items