Signal
Earn endorsement, never self-label sponsored
Agents reportedly penalize a self-applied 'Sponsored' tag and reward legitimate platform endorsements, so the durable play is earning genuine editor's-pick or verified-seller status, not faking badge markup.
Per-platform status
Where a platform documents relevant behavior, its status and source are shown. Undocumented platforms show "unknown" - honest unknowns, never invented.
| Platform | Status | Notes | Source |
|---|---|---|---|
| ChatGPT | Unknown | Not documented by this platform. | - |
| Gemini / Google AI Mode | Unknown | Not documented by this platform. | - |
| Perplexity | Unknown | Not documented by this platform. | - |
| Copilot | Unknown | Not documented by this platform. | - |
| Claude | Unknown | Not documented by this platform. | - |
Evidence and sources
This signal is typed reported (High confidence).
How to act on this
Remove any self-applied sponsored/ad styling from agent-visible pages and pursue only endorsement or verified-seller programs you genuinely qualify for.
Related checklist items
Handbook chapters
Notes
The penalty is not a fixed quantity. A 2026 choice experiment reports that naming a platform rather than a shopper as the agent's principal significantly weakens both the penalty and the skepticism a disclosure triggers in the agent's reasoning, which means the same label is read differently depending on who deployed the agent. Stricter wording lowers paid selection but does not close that gap. Controlled simulations, not measured real-world sales.