Signal
Variants and titles use the words shoppers type
Variant names and product titles lead with explicit, literal attributes (category, size, color, material, use-case) an agent can map to a user's query, not internal codes or brand-only names.
Per-platform status
Where a platform documents relevant behavior, its status and source are shown. Undocumented platforms show "unknown" - honest unknowns, never invented.
| Platform | Status | Notes | Source |
|---|---|---|---|
| ChatGPT | Partial | The feed documents title up to 150 characters, variant_dict, size, color and material, and ChatGPT rewrites titles because merchants use varying ones. Literal-attribute-first titles are not prescribed. | Source (opens in new tab) · verified 2026-09-18 |
| Gemini / Google AI Mode | Supported | item_group_id, color, size and material are documented variant attributes, and the title must clearly identify the product. | Source (opens in new tab) · verified 2026-09-18 |
| Perplexity | Unknown | Not documented by this platform. | - |
| Copilot | Unknown | Not documented by this platform. | - |
| Claude | Partial | Search returns the closest text matches, best first, against title and product text, and variants are modeled explicitly through options, option_values and variant_of. No title-shape preference is documented. | Source (opens in new tab) · verified 2026-09-02 |
Evidence and sources
This signal is typed hypothesis (Low confidence).
This is a hypothesis (our own inference); no external source is cited.
How to act on this
Read variant names and titles cold: rewrite any that don't lead with the literal attribute or category phrase a shopper would search.
Related checklist items
Handbook chapters