Signal
Competitive price awareness with parity
Price is a real selection lever whose weight varies by model (ACES measures per-model price elasticity), so you track where your total landed cost ranks for target queries and hold price parity between agents and humans.
Per-platform status
Where a platform documents relevant behavior, its status and source are shown. Undocumented platforms show "unknown" - honest unknowns, never invented.
| Platform | Status | Notes | Source |
|---|---|---|---|
| ChatGPT | Unknown | Not documented by this platform. | - |
| Gemini / Google AI Mode | Unknown | Not documented by this platform. | - |
| Perplexity | Unknown | Not documented by this platform. | - |
| Copilot | Unknown | Not documented by this platform. | - |
| Claude | Unknown | Not documented by this platform. | - |
Evidence and sources
This signal is typed reported (High confidence).
- ACES (arXiv:2508.02630) (opens in new tab) · 2026-07-08
- Google: Merchant Center product data spec (opens in new tab) · 2026-07-08
How to act on this
Track your landed cost vs 3-5 competitor totals for your top queries on a fixed cadence, and spot-check that agent-visible and human-visible prices match exactly.
Related checklist items
Handbook chapters
Notes
Based on ACES (arXiv:2508.02630), a controlled agent-shopping simulation, not measured real-world sales.