# Competitive price awareness with parity

> Price is a real selection lever whose weight varies by model (ACES measures per-model price elasticity), so you track where your total landed cost ranks for target queries and hold price parity between agents and humans.

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- **Affects (funnel stage):** Comparison
- **Evidence:** reported
- **Confidence:** High
- **Impact:** 3/3
- **Status:** active
- **Last verified:** 2026-07-08

## Per-platform status

Undocumented platforms show "unknown" - honest unknowns, never invented.

| Platform | Status | Notes | Source |
| --- | --- | --- | --- |
| ChatGPT | unknown | Not documented by this platform. | - |
| Gemini / Google AI Mode | unknown | Not documented by this platform. | - |
| Perplexity | unknown | Not documented by this platform. | - |
| Copilot | unknown | Not documented by this platform. | - |
| Claude | unknown | Not documented by this platform. | - |

## Evidence and sources

- [ACES (arXiv:2508.02630)](https://arxiv.org/abs/2508.02630) (2026-07-08)
- [Google: Merchant Center product data spec](https://support.google.com/merchants/answer/7052112) (2026-07-08)

## How to act on this

Track your landed cost vs 3-5 competitor totals for your top queries on a fixed cadence, and spot-check that agent-visible and human-visible prices match exactly.

### Related checklist items
- [Know where your total cost sits vs. comparable offers for the queries you want to win.](https://agentmint.net/tools/agent-selection-checklist/#b-price-position-01) (Selection)
- [Treat price competitiveness as a monitoring habit, and never cloak prices to agents vs. users.](https://agentmint.net/tools/agent-selection-checklist/#b-price-position-02) (Selection)

### Handbook chapters
- [Information Density: Facts Per Token on Machine Surfaces](https://agentmint.net/handbook/information-density/)

### Related signals
- [Price sensitivity varies by model](https://agentmint.net/signals/model-specific-price-sensitivity/)
- [Offer cost legibility](https://agentmint.net/signals/offer-cost-legibility/)
- [Content equivalence (no cloaking)](https://agentmint.net/signals/content-equivalence-no-cloaking/)

## Notes

Based on ACES (arXiv:2508.02630), a controlled agent-shopping simulation, not measured real-world sales.