# Offer markup completeness and truthfulness

> Whether the Product/Offer JSON-LD carries a valid price and currency, truthful availability and condition, a resolvable image, and present return/shipping objects that match what the shopper and checkout see.

<!-- Canonical: https://agentmint.net/signals/offer-markup-completeness/ · Signal in the AgentMint.net Signals Database · Evidence: spec-fact (Very high confidence) · Last verified 2026-07-08 · Evidence types are load-bearing: spec-fact | reported | hypothesis (no measured). -->

- **Affects (funnel stage):** Matching
- **Evidence:** spec-fact
- **Confidence:** Very high
- **Impact:** 3/3
- **Status:** active
- **Last verified:** 2026-07-08

## Per-platform status

Undocumented platforms show "unknown" - honest unknowns, never invented.

| Platform | Status | Notes | Source |
| --- | --- | --- | --- |
| ChatGPT | unknown | Not documented by this platform. | - |
| Gemini / Google AI Mode | unknown | Not documented by this platform. | - |
| Perplexity | unknown | Not documented by this platform. | - |
| Copilot | unknown | Not documented by this platform. | - |
| Claude | unknown | Not documented by this platform. | - |

## Evidence and sources

- [Merchant listing structured data](https://developers.google.com/search/docs/appearance/structured-data/merchant-listing) (2026-07-08)
- [Product data specification](https://support.google.com/merchants/answer/7052112) (2026-07-08)

## How to act on this

Ship Product/Offer JSON-LD with price greater than zero in ISO 4217 currency, availability and itemCondition kept truthful to the page, a high-resolution image, and hasMerchantReturnPolicy/shippingDetails objects present and parsing error-free.

### Related checklist items
- [Ship Product/Offer JSON-LD with an active price > 0 and priceCurrency in ISO 4217.](https://agentmint.net/tools/agentic-readiness-checklist/#a-structured-data-01) (Readiness)
- [Populate availability in structured data and keep it truthful to the page.](https://agentmint.net/tools/agentic-readiness-checklist/#a-structured-data-02) (Readiness)
- [Add hasMerchantReturnPolicy and shippingDetails to the Offer markup.](https://agentmint.net/tools/agentic-readiness-checklist/#a-structured-data-06) (Readiness)
- [Provide high-resolution product images in feed and markup.](https://agentmint.net/tools/agentic-readiness-checklist/#a-monitoring-06) (Readiness)
- [Declare itemCondition where the product isn't new.](https://agentmint.net/tools/agentic-readiness-checklist/#a-monitoring-07) (Readiness)

### Handbook chapters
- [Information Density: Facts Per Token on Machine Surfaces](https://agentmint.net/handbook/information-density/)

### Related signals
- [Product identity and canonical URL](https://agentmint.net/signals/product-identity/)
- [Offer consistency and freshness across surfaces](https://agentmint.net/signals/offer-consistency-freshness/)
- [Validation hygiene (use existing validators)](https://agentmint.net/signals/validation-hygiene/)