# Loyalty benefits visible to the agent

> Whether member pricing and loyalty perks are submitted as structured data rather than shown only after sign-in, so an agent comparing offers can see the price a member would actually pay.

<!-- Canonical: https://agentmint.net/signals/loyalty-benefits/ · Signal in the AgentMint.net Signals Database · Evidence: spec-fact (Very high confidence) · Last verified 2026-09-18 · Evidence types are load-bearing: spec-fact | reported | hypothesis (no measured). -->

- **Affects (funnel stage):** Comparison
- **Evidence:** spec-fact
- **Confidence:** Very high
- **Impact:** 2/3
- **Status:** active
- **Last verified:** 2026-09-18

## Per-platform status

Undocumented platforms show "unknown" - honest unknowns, never invented.

| Platform | Status | Notes | Source |
| --- | --- | --- | --- |
| ChatGPT | unknown | Not documented by this platform. | - |
| Gemini / Google AI Mode | supported | Google documents a loyalty_program attribute and states that loyalty benefits are eligible to be shown on AI Mode and Gemini Apps, US only. | [link](https://support.google.com/merchants/answer/12827255) (verified 2026-09-18) |
| Perplexity | unknown | Not documented by this platform. | - |
| Copilot | unknown | Not documented by this platform. | - |
| Claude | unknown | Not documented by this platform. | - |

## Evidence and sources

- [Loyalty program (Google Merchant Center Help)](https://support.google.com/merchants/answer/12827255) (read 2026-09-18)

## How to act on this

If you run a loyalty program with member pricing, submit it as structured loyalty data rather than leaving it behind a login. An agent comparing your offer against a competitor sees the public price unless you give it the member one.

### Handbook chapters
- [Make Your Product Feed AI-Readable](https://agentmint.net/make-product-feed-ai-readable/)

### Related signals
- [Offer cost legibility](https://agentmint.net/signals/offer-cost-legibility/)
- [Competitive price awareness with parity](https://agentmint.net/signals/price-competitive-awareness/)
- [Conversational product attributes](https://agentmint.net/signals/conversational-attributes/)

## Notes

Only Google documents this today, which is worth stating plainly rather than implying the others read loyalty data quietly. The interesting part for selection is the asymmetry it creates: a member price that only appears after sign-in is invisible at exactly the moment an agent is comparing, so a store can lose a comparison on a price it would never have charged.